Spreed, the speed reading Chrome extension I developed last year to scratch my own itch, recently took off in popularity. People wrote about it in a few different places, and our installs in Chrome went up dramatically. The journey has just begun, but I’ve already learned some lessons that I wanted to share.
- Piggybacking on buzz can be an effective technique to increase awareness
- We piggybacked (not deliberately) on the buzz created by the launch of Spritz, the speed reading startup. People wanted to learn more about speed reading, and came across our Chrome extension when they searched for it. We could have done better if we had optimized our web presence for the keyword “Spritz” after the launch, but my excitement at going from 2k installs to 20k installs in less than 5 days blinded me. Which leads me to my next lesson…
- Be aware of emotions, instead of letting them take control
- My excitement at our growth caused me to naively focus on vanity metrics like installs and visits, which blinded me to the SEO opportunity mentioned above.
- Another example: I recently almost made a grossly sub-optimal decision regarding the outsourcing of development. Again, I let excitement and optimism tempt me to “forget” to use a disciplined decision making approach. The particular one I like to use is called the WRAP technique (pdf), which I learned from the fantastic book Decisive, by the Heath brothers.
- To quote Steve Jobs: “A lot of times, people don’t know what they want until you show it to them”
- We’ve not only developed the features that our users have said would be most helpful to them, we’ve developed (and are developing) game changing features that we anticipate users will find immensely helpful. We test our hypotheses by collecting feedback from users and doing small tests/experiments. The lesson here, I think applicable to all of life, and not just product development: be proactive instead of just reactive.
What has been most exciting has been working with our users to make Spreed the most helpful it can be. Building things that help people, having those people reach out to thank you, and then having conversations with them to make the product even better has been extremely meaningful. Some excerpts from our most enthusiastic and dedicated users:
“Your chrome app is phenomenal. I have been using it for 4 days now, and still find it hard to believe that such a basic app can change one’s life so much.”
“Thank you so much, this has revolutionized my life.”
“I am a dyslexic and I have always had difficulty reading with full comprehension. I can’t believe how this has changed this for me. I can read at 350 words with great comprehension. What happens for dyslexics is the words flow together sometimes forming new words that aren’t there. With this app I see only the word! It is going to be a life changer for me.”
There’s still a lot more to do, but I’m looking forward to the future. Learn by doing and building, strive to help others, and the journey will be an exciting one.
Shout out to Ryan Ma for the beautiful redesign of the Spreed Chrome extension!